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KOVA’s Luxury Vinyl Plank Flooring is GREENGUARD and FloorScoore certified to ensure healthful indoor air quality. Pictured: Luxury Vinyl Plank Flooring in Silver.

Merlot Marketing has deep experience in launching brands and garnering media engagement, especially in the design and building industry. We are excited to launch the KOVA brand with Merlot as our PR partner—leveraging their creativity, knowledge and media relationships.

Merlot Marketing has been named agency of record for KOVA, the official building products brand of Katerra. KOVA offers trade professionals a curated, cost-effective collection of high-quality finish materials predicated on the concept that design, quality and value go together and strike a perfect balance.

“Merlot Marketing has deep experience in launching brands and garnering media engagement, especially in the design and building industry,” said Brighid Brady, KOVA Brand Manager. “We are excited to launch the KOVA brand with Merlot as our PR partner—leveraging their creativity, knowledge and media relationships.”

KOVA offers designers and contractors access to high-quality finish materials from every product category in a one-stop-shop solution. Through parent company Katerra’s direct-sourcing model, KOVA customers can purchase all project materials at a consistently lower cost than competitors with faster delivery times while maintaining product quality and cohesive design.

TWEET THIS: National #publicrelations firm @MerlotMarketing named agency of record for new building products brand @KOVAproducts, a @katerrainc company. Merlot will support the launch of KOVA to introduce the company’s collection of high-quality finishing materials. http://bit.ly/MerlotKOVAAoR

“KOVA is transforming the building industry and is truly unique in the products and service it provides,” said Debi Hammond, founder and CEO of Merlot Marketing. “We are thrilled to partner with such an innovator within this category and can’t wait to share their brand story.”

In close collaboration with KOVA, Merlot will lead all facets of public relations and communications strategy development and the brand introduction to the market. The agency will target national and regional consumer and trade media, pitching products and projects through Social Media News Releases (SMNR), trend articles and Video News Releases (VNR), to generate brand awareness and excitement within the industry.

For more information about KOVA and its products, please visit kovaproducts.com.

About Merlot Marketing
Merlot Marketing is an award-winning, national agency that focuses on public relations (PR.0™), brand strategy, social media, advertising and digital communications – with offices in California and Nevada. For nearly 20 years, Merlot has promoted brands across the North American market, specializing in the home and building products category, and has helped companies rediscover their brand position through its exclusive REDiscover™ Process. Discover our passion, creativity and results at http://www.merlotmarketing.com or call 916-285-9835.

About KOVA
KOVA, the materials brand of Katerra, is a curated product line of interior finishes and fixtures for building and design professionals. The brand is committed to the concept that design, quality and value can go together and strike a perfect balance to help bring beautiful spaces to life. KOVA products complement any style through simple, yet cohesive design forms that exceed typical quality and performance standards, without the premium price. The name KOVA is derived from the prefix “co-,” meaning “together”, and the word “va” which translates to “go” in Spanish. For more information about KOVA and its full catalogue of products, visit http://www.kovaproducts.com.

About Katerra
Katerra is a technology company optimizing every aspect of building development, design and construction. With leaders from the most groundbreaking technology, design, manufacturing and construction companies, Katerra transforms how buildings and spaces come to life. Founded in 2015, Katerra has a growing number of domestic and international offices, factories and building projects. For more information visit katerra.com.

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